Tweetdeck vs. Search Engines

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After exploring the search capabilities within the Tweetdeck application, I’ve identified a few points of difference between this method of curating information in contrast to using a search engine, such as Google. The two areas of interest which I selected included “Interoperable Technologies”, and “Crowdfunding” – both popular web-based topics, which have garnered more attention in recent years. The hashtags I chose to track for each topic were “#interoperability” and “#Kickstarter”. After having some time to explore Tweetdeck and its functionality, I identified the following three differences between the app vs. using a search engine to gather information:

Real Time Updates:

Tweetdeck monitors your selected search term or hashtag in real time, updating each designated column of your customized dashboard as users are producing content. This means the most recent tweet containing the hashtag “interoperability” for example, will appear at the top of your search column. This differs from search engines in that results are typically sorted by a combination of factors such as site linking and SEO, not necessarily by the time published. 

User Interface – The ability to curate information from multiple topics simultaneously: 

Tweetdeck also allows users to track multiple searches simultaneously, creating a very user-friendly interface. For example, the four columns I created could be viewed all at once in the width of the monitor. Search engines only allow for the user to view the results for a single search term at one time. 

Content Purpose – Personal selling vs. communicating information:

One observation of the content curated using Tweetdeck was a heavy presence of promotional tweets. Particularly with the hashtag “#Kickstarter”, many of the tweets broadcasted were from users pitching their startup ideas, vs. information pertaining to the actual crowdfunding platform. A quick Google search of the same topic yielded far more articles about crowdfunding, with less of a focus on personal selling.


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